TURIZM TARG’IBOTIDA OMMAVIY TADBIRLARNING TA'SIRI
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Abstract
Globallashuvning butun dunyo bo'ylab turizmga ta'siri yo'nalishlar o'rtasida optimal bozor pozitsiyasini izlashda raqobatning kuchayishiga olib keldi. Bunday vaziyatda
tadbirlar turistik destinatsiyalarni rivojlantirish, sayyohlarni jalb qilish, investitsiyalarni rag'batlantirish, imidjni oshirish va mahalliy iqtisodiyotni jonlantirishning muhim elementiga
aylanadi. Shu sababli, ushbu maqolaning asosiy maqsadi - kengaytirilgan adabiyot kuzatuvi asosida ushbu hodisani nazariy va kontseptual nuqtai nazardan aniqlab berishdir. Tekshiruv
natijalari bizga ommaviy tadbirlar sohasidagi asosiy bilimlarni, ularning yo'nalishlarga ta'sirini va tadqiqotchilar uchun ham, maqsadli menejerlar uchun ham tegishli bo'lgan joylashishni
aniqlash strategiyalarini sintez qilishga yordam beradi
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