УЛУЧШЕНИЕ БРЕНДА BUKHARA DESTINATION И СПОСОБЫ ПОВЫШЕНИЯ ВАШЕЙ ПРИВЛЕКАТЕЛЬНОСТИ
##plugins.themes.bootstrap3.article.main##
Аннотация
В данной статье описаны бренды туристических направлений
Проанализированы научные основы формирования туристического бренда Бухары, изучены сильные и слабые стороны, разработаны рекомендации по его совершенствованию и повышению привлекательности.
##plugins.themes.bootstrap3.article.details##
Библиографические ссылки
O`zbekiston Respublikasi Davlat Statistika Qo`mitasining 2019 yil uchun asosiy
ijtimoiy-iqtiodiy ko`rsatkichlari, https://stat.uz/uploads/doklad/2019/yanvardekabr/uz/18.pdf.
O`zbekiston Respublikasi Prezidentining 2017-2019 yillarda Buxoro shahri va Buxoro
viloyatining turizm salohiyatini jadal rivojlantirish chora-tadbirlari to`g`risidagi” 2017 yil 19
maydagi PQ-2980- sonli qarori.
Metti & Bronner (2011): “Global Market of Cities”
Kotler, P., Haider, D.H. and Rein, I. (1993): “Marketing Places: Attracting Investment,
Industry and Tourism to Cities, States and Nations”. New York: The Free Press.
Абдулазизова Х.Н. Миллий товар ва хизматлар брендларининг ривожланиши.
“Иқтисодиёт ва инновацион технологиялар” илмий электрон журнали. № 5, 2016 й.
Ибрагимов Н.С., Рақобатбардош туристик ҳудуд бренди ва имижининг илмий
асослари “Иқтисодиёт ва инновацион технологиялар” илмий электрон журнали. № 5,
Aaker, D. A. (1991). Managing brand equity. New York: the Free Press
Kotler, P. (2002). Marketing management: The millennium edition. Upper Saddle
River, NJ: Prentice-Hall.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and
future priorities. Marketing Science, 25(6), 740-759.
Kotler, P., & Armstrong, G. (2012). Principles of marketing. Upper Saddle River, NJ:
Prentice-Hall.
Chalip, L., & Costa, C. A. (2005). Sport event tourism and the destination brand:
Towards a general theory. Sport in Society, 8(2), 218-237.
Dos Santos, E. R. M., & Campo, M. L. R. (2014). Destination branding: A reflective
analysis of Brand Cape Verde. Place Branding and Public Diplomacy, 10(1), 87-102.
Caldwell, N., & Freire, J. R. (2004). The differences between branding a country, a
region and a city: Applying the Brand Box Model. The Journal of Brand Management, 12(1),
-61.
Morgan, N., Pritchard, A., & Piggott, R. (2002). New Zealand, 100% pure. The
creation of a powerful niche destination brand. The Journal of Brand Management, 9(4), 335-
Pike, S. (2005). Tourism destination branding complexity. Journal of Product & Brand Management, 14(4), 258-259.
Moilanen, T., & Rainisto, S. (2009). How to brand nations, cities and destinations: a
planning book for place branding. Palgrave Macmillan.
Park, S. Y., & Petrick, J. F. (2006). Destinations` perspectives of branding. Annals of
Tourism Research, 33(1), 262-265.
Schaar, R. (2013). Destination branding: A snapshot. UW-L Journal of
Undergraduate Research, 1-10.
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism
management, 21(1), 97-116.
Hanna, S., & Rowley, J. (2008). An analysis of terminology use in place branding.
Place branding and public diplomacy, 4(1), 61-75.
UNWTO. (2010). Handbook on Tourism Destination Branding. Madrid: UNWTO.
Kaplanidou, K., & Vogt, C. (2003). Destination branding: concept and measurement.
Travel Michigan and Michigan State University, Department of Park, Recreation and Tourism
Resources, 1-7.
Cai, L. A. (2002). Cooperative branding for rural destinations. Annals of tourism
research, 29(3), 720-742.
Hem, L. E., & Iversen, N. M. (2004). How to develop a destination brand logo: A
qualitative and quantitative approach. Scandinavian Journal of Hospitality and Tourism, 4(2),
-106.
Blain, C., Levy, S. E., & Ritchie, J. B. (2005). Destination branding: Insights and
practices from destination management organizations. Journal of travel research, 43(4), 328-
Supphellen, M., & Nygaardsvik, I. (2002). Testing country brand slogans: Conceptual
development and empirical illustration of a simple normative model. The Journal of Brand
Management, 9(4-5), 385-395.
Lehto, X. Y., Lee, G., & Ismail, J. (2014). Measuring congruence of affective images
of destinations and their slogans. International Journal of Tourism Research, 16(3), 250-260.