BUXORO TURISTIK BRENDINI TAKOMILLASHTIRISH VA JOZIBADORLIGINI OSHIRISH YO'LLARI
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Аннотация
Ushbu maqolada turistik destinatsiya brendlarini shakllantirishning ilmiy asoslari tahlil qilngan, Buxoro turistik brendidagi kamchiliklarni o'rganilgan hamda uni takomillashtirish va jozibadorligini oshirishga oid tavsiyalar ishlab chiqilgan.
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Библиографические ссылки
O’zbekiston Respublikasi Prezidentining 2017-2019 yillarda Buxoro shahri va Buxoro viloyatining turizm salohiyatini jadal rivojlantirish
chora-tadbirlari to’g’risidagi” 2017 yil 19 maydagi PQ-2980- sonli qarori
O’zbekiston Respublikasi Davlat Statistika Qo’mitasining 2019 yil uchun asosiy ijtimoiy-iqtiodiy ko’rsatkichlari,
https://stat.uz/uploads/doklad/2019/yanvar-dekabr/uz/18.pdf.
Aaker, D. A. (1991). Managing brand equity. New York: the Free Press
Blain, C., Levy, S. E., & Ritchie, J. B. (2005). Destination branding: Insights and practices from destination management organizations.
Journal of travel research, 43(4), 328-338.
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism management, 21(1), 97-116.
Cai, L. A. (2002). Cooperative branding for rural destinations. Annals of tourism research, 29(3), 720-742.