OPPORTUNITIES FOR SUSTAINABLE DEVELOPMENT OF THE SERVICE SECTOR IN THE DIGITAL ECONOMY

Аннотация

This article provides analytical information on the process of sustainable development of the service sector in the digital economy, the service economy
and tourism development opportunities.
Research methods. Digital transformation has led to a number of socio-economic changes in society, including globalization processes, changes in local and global market regulation, increased pressure on prices and market volatility, increased population mobility, demands for environmental protection and social responsibility, humanism and the search for attention.
Results and discussions. Thus, the development of a personal mobile application for a service company will become an important element of information support. Its mobile application provides convenient communication with the client, helps to increase the
number of new customers and increase the loyalty of existing customers, ensures brand recognition, and a positive image of the service company