"ANALYSIS OF NEW LEXICAL UNITS' EMERGENCE IN PUBLICISTIC TEXTS ON THE INTERNET PLATFORM

Аннотация

The relevance of studying creative neologisms in modern publicistic texts is because they can be considered as the linguistic and discursive potential of a publicistic text. The findings suggest that the potential of using internet neologisms in publicistic texts is high though the percentage of literary creative devices is rather unstable as compared with the formal ones.