JOYLASHTIRISH VOSITALARI TIZIMINI RIVOJLANTIRISHDA ONLAYN TURISTIK AGENTLIKLARNING O’RNI
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Аннотация
Hozirki kunda istalgan tadbirkor mehmonxona biznesiga qo’l urarkan, albatta, o’zining xizmatlarini siljitishda birinchi navbatda onlayn band qilish tizimiga ulanishdan boshlasa kerak. Onlayn turistik agentliklarining (OTA) ko’payishi so’nggi 25 yil ichida biznes va jamiyat raqamlashishining eng yorqin misollaridan biridir. PATA (The Pacific Asia Travel Association)1 tadqiqotlariga ko'ra qisqa vaqt ichida Booking.com, Expedia va Trip.com kabi ulkan OTAlardan tortib 400 ga yaqin kichikroq OTAlargacha sayyohlik bozorining (mehmonxonalar, aviakompaniyalar, paketli turlar, temir yo'l va kruizlar) o'rtacha 40 foizini egallab olishdi. OTA raqamli bozorlarga aylandi, ular B2B va B2C xaridorlarini barcha sayohat mahsulotlari bilan bevosita bog'laydi. Aslida, OTA-larni elektron tijorat platformasi va sayyohlik agentligining aralashmasi sifatida qaralishi mumkin.
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