INCREASING COMPETITIVENESS OF BUKHARA’S HOTELS THROUGH ANIMATION PROGRAMS

Аннотация

This paper discusses and explores empirical and personal insights into event tourism, exploring it from guests’ perspective. Paper gives brief description to “events” in tourism, analyses its importance in the competitive hotel business market, characterizes its direct, indirect and social effects, theoretically substantiates advantages of organizing animation programs in the hotels of Bukhara.