ANALYSIS OF THE USE OF MARKETING PROGRAMS IN LEADING GLOBAL COMPANIES
Main Article Content
Abstract
According to global practices, U.S. companies were among the first to prioritize the use of marketing programs. In this context, it is important to highlight the statement made by Jack Welch, the CEO of General Electric (GE), a company considered a "driver" of the U.S. industrial sector. Welch stated: "It is necessary to incorporate innovations into the company’s operations by anticipating changes in market demands; otherwise, the company’s activities will face a crisis." This statement indicates the direct link between a company’s operational efficiency and the use of marketing programs.
Article Details
References
General Electric (GE) Company. https://www.ge.com/
Kotler, P., & Keller, K.L. Marketing Management (Global Edition). 15th ed. Harlow: Pearson Education Ltd., 2016. – 834 p.
About Us: Empowering Next Generation. General Electric (GE) Company. https://www.ge.com/about-us
General Electric’s principal affiliates as of December 31, 2018. https://www.sec.gov/Archives/edgar/data/40545/000004054519000014/gefo rm10-k2018xex21.htm
Koch, J. Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two. Flatiron Books, April 2016. – 272 p.
Абдуллаева, Ҳ. Н. (2024). МАХАЛЛИЙ КОРХОНАЛАР ФАОЛИЯТИДА МАРКЕТИНГ ДАСТУРЛАРИДАН ФОЙДАЛАНИШ
АМАЛИЁТИ ТАҲЛИЛИ ВА УНИНГ САМАРАДОРЛИК КЎРСАТКИЧЛАРИ. Scientific Journal of Actuarial Finance and Accounting, 4(05), 1-9.
Abdullayeva, H. (2024). KORXONA FAOLIYATIDA INNOVATSION MARKETINGDAN FOYDALANISH. ЦЕНТР НАУЧНЫХ
ПУБЛИКАЦИЙ (buxdu. uz), 49(49).
Abdullayeva, H. (2023). Biznesda innovatsion marketingning uslublaridan foydalanish. Центр научных публикаций (buxdu. uz), 43(43).
Abdullayeva, H., & Samiyev, M. (2024). AGROBIZNESDA RAQAMLI TEXNOLOGIYALARNI TAKOMILLASHTIRISH. INTELLECTUAL
EDUCATION TECHNOLOGICAL SOLUTIONS AND INNOVATIVE DIGITAL TOOLS, 3(27), 128-132.