DEVELOPMENT OF INNOVATIVE SERVICE STRATEGIES IN THE HOTEL INDUSTRY
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Аннотация
article analysis the development of innovative service strategies in the hotel industry. After pandemic it is important to find right place in competitive tourism market. That’s reason it is important for hotel owners to create new innovative types of services. In our research, near 65% of leaders answered to have carried out an impressive extent of innovations in the technology classification; yet investigating the utilization of online innovation, there are huge contrasts in how hotels, Hotelbeds and AirBnBs cooperate with their visitors previously, during and after their visit and offer customized support all through.
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