MARKET SEGMENTATION AND INNOVATION IN STUDENT TOURISM: A PATH TO COMPETITIVE ADVANTAGE
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Аннотация
Student tourism is a rapidly growing market segment, presenting significant opportunities for tourism businesses. To cater to this demanding market, businesses need to adopt innovative strategies and effectively segment the market to target specific traveler types. This article explores the importance of market segmentation and innovation in youth tourism and provides practical tips for businesses to gain a competitive advantage.
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